{"code":200,"msg":"OK","clientId":"","data":{"kode_konten":"BK120440","kode_penerbit":"1258","kode_penulis":"76294","kode_supplier":"367","tipe_konten":"ebook","judul":"KREDIBILITAS CELEBRITY ENDORSER UNTUK MEMBANGUN CITRA MEREK DAN MENINGKATKAN NIAT BELI","sinopsis":"Buku ini terdiri atas 8 bab, yaitu : Bab I: Pendahuluan; Bab II : Kredibilitas Celebrity Endorser; Bab III: Citra Merek ; Bab IV: Niat Beli; Bab V: Model Konseptual dan Hipotesis Studi Kasus; Bab VI: Gambaran Umum Fashion Erigo dan Pelanggan Fashion Merek Erigo; Bab VII: Pengaruh Celebrity Endorser, Citra Merek Terhadap Niat Beli; Bab VIII: Penutup.","penulis":"AA SANIA ARNAYA PUTRI; NI NYOMAN KERTI YASA; GEDE BAYU RAHANATHA","penerbit":"Penerbit Lakeisha","isbn":"978-623-420-721-7","eisbn":"proses","preview":"pdf-sample.pdf","cover":"https:\/\/kubuku.id\/prod\/img\/cover\/62bc0b1c257153633bc172df411281f6.webp","harga_dasar":"58000","formatted_harga_dasar":"58,000","diskon_persen":0,"diskon_maks":0,"harga_akhir":"58000","formatted_harga_akhir":"58,000","jumlah":0,"terpakai":0,"tgl_akhir":"2026-06-09 07:10:22","rating":"0"},"cache":"read"}