{"code":200,"msg":"OK","clientId":"STR0107052022","data":{"kode_konten":"BK109920","kode_penerbit":"536","kode_penulis":"68672","kode_supplier":"85","tipe_konten":"ebook","judul":"The Red Carpet for SME Goes Global","sinopsis":"In a world that\u2019s shrinking due to globalisation, it\u2019s easy to want to hide behind the safety of familiar surroundings. The colleagues we know, the buyers we know, but do you know that there are so many opportunities out there? A world where globalisation is not a threat, but an opportunity.\r\n\r\nThis book explains the challenges and benefits that businesses, especially MSMEs, can take if want to be brave and start to tap into the global market. This book discusses various theories and facts in the field about MSMEs\u2019 efforts to go international. The book also presents several strategies for entrepreneurs, whether they are advanced or beginners, to start their journey to the global market.\r\n\r\nWhether you are an entrepreneur, policy maker, observer, student, or just someone who cares about MSMEs, this book The Red Carpet for SME Goes Global can be the jump start for your curiosity.","penulis":"Hally Hanafiah; Tony Kristhiofan; Jason Adinata Wijaya","penerbit":"Bintang Semesta Media","isbn":"978-623-129-339-8","eisbn":"978-623-129-340-4","preview":"pdf-sample.pdf","cover":"https:\/\/kubuku.id\/prod\/img\/cover\/86d26d99c38599b1526ef81bd49f8e9f.webp","harga_dasar":"105000","formatted_harga_dasar":"105,000","diskon_persen":0,"diskon_maks":0,"harga_akhir":"105000","formatted_harga_akhir":"105,000","jumlah":0,"terpakai":0,"tgl_akhir":"2026-05-22 17:21:21","rating":"0"},"cache":"read"}